At the close of last year (2011), Alfa Romeo UK recorded a volume increase of 30.8%, while also recording the highest yearly new registration figure for the marque (11,563 cars) since 2002. In a market place where automotive manufacturers' average volume decreased by 4.4%, Alfa Romeo bucked the trend by gaining the third largest manufacturer volume percentage increase for the year. The success of the brand has been down to a combination of factors, from the latest product line-up, to its improved dealer network - which now boasts a top 10 positioning in the J.D. Power UK customer satisfaction survey - and the highly competitive finance and incentive offers available on each model. Both the sporty compact Alfa MiTo and Alfa Giulietta hatchback have helped the marque gain a new customer following by becoming a credible alternative to mainstream German rivals. In the UK, Alfa Romeo sold 7,113 Giuliettas in 2011 and has sold over 10,000 since launch. In Europe, Alfa Romeo sold 80,000 vehicles in 2011, and worldwide orders for the Giulietta have totalled almost 140,000.