Audi A3 Concept - 2011 Geneva Motor Show Debut

Written by Leonte Cristian.

The Audi A3 Concept is the fastest A3 produced and it is the latest creation in a long line of Audi design studies. In terms of performances, Audi A3 Concept is powered by a Turbo FSI petrol 5-cylinder engine delivering 408 horse power, with 68 horse power less than the production relative, the Audi RS 3 Sportback. With 550 Nm of torque at 1600 and 5.300 rpm, the A3 Concept reach the 100 km/h mark in 4.1 seconds. The max speed is electronically limited at 250 km/h. Build with fuel economy in mind and reaching numbers like 8 L/km on the combined cycle emitting 212g/km, Audi A3 Concept is equipped with a regulated oil pump, intelligent Audi thermo-management system an energy recovering system. The S tronic 7-speed gearbox also helps to maximize efficiency.

The body is build from CFRP (carbon fibre-reinforced plastic) in varying proportions for the grille surround, front air intake, door mirror elements, rear apron and even the 20-inch alloy wheels, and aluminium for the bonnet, doors and tailgate.

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To gain access to all this in the A3 concept, the driver need only touch the door handle with its brushed aluminium clasp. It then power extends outwards, opening the door to a futuristic cabin which, thanks to the best-in-class 2,630mm wheelbase, is also suitably spacious. This applies to the ‘boot’ as well, which offers an impressive 410-litre capacity.

Front sport seats with prominent side bolsters provide suitable anchorage for high- performance driving, and position occupants perfectly in relation to the dashboard with its aviation-inspired air vents and control knobs. The high-quality sound system features speakers in the doors and the rear shelf with aluminum trim panels, and when turned on, these extend a few millimetres to give a visual accompaniment to the system’s excellent sound.

Located behind the compact, flat-bottomed, three-spoke multifunction steering wheel are two analogue dial instruments with black dials and red needles, complemented by additional kidney-shaped displays. In between these is the large, eight-inch display for the driver information system. The display is user-programmable – the driver can select the content to be displayed from an extensive menu.

The control panel for the MMI multimedia system is located on the centre tunnel console, and for the first time the surface of its large rotary pushbutton also incorporates the touch pad for the MMI touch system which allows the driver to ‘write’ navigation destinations and other commands using a fingertip. This new solution, which makes the already exemplary MMI operation even more intuitive, will soon be introduced in series production Audi models. The ultra-thin MMI monitor power-extends out of the dashboard, another feature taken from the full-size car class. Notable new departures at this level also include the electromechanical parking brake control and the stunning LED headlights.

In terms of infotainment, the Audi A3 concept further emphasizes why the brand is one of the leaders in this field. A UMTS model provides full access to the Internet, allowing the car to access services from Google, and thanks to the WLAN hotspot, passengers can surf and send e-mail using their own computers. Holders for iPads are installed on the back of the front seat backrests.

Audi A3 with more body – A design study reinterpreting the Audi A3 as a four-door ‘notchback’ saloon debuts this week at the 2011 Geneva Motor Show. The A3 concept will also be notable as the fastest ever production A3 thanks to its 2.5-litre, 408PS Turbo FSI petrol engine.

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