Chevrolet Colorado Pick-Up - Fist official photos

Powered by a 2.8 L turbo-diesel engine, the new Chevrolet Colorado Pick-up will go on sale in Thailand in late 2011. Susan Docherty, Vice President, GMIO Sales, Marketing and Aftersales :
"Thailand is the world’s-largest market for midsize pickups, so this was the perfect location in which to unveil our new Colorado. Trucks have been part of Chevrolet’s core for nearly all of its 100-year history. The Colorado reinforces that heritage with expressive design, refinement and uncompromising capability. These customers ask a lot of their trucks, so the powertrains and chassis must be very robust to earn their trust – and that’s exactly what we’ve delivered."

 

Brad Merkel, GM's Global Vehicle Line Executive:
"It reflects a stylized version of the new truck, one that takes into account rugged dependable truck capabilities for commercial use as well as sophisticated refinement for personal-use needs. Pickups are instrumental in the vibrant Thai economy and owners take great pride in their trucks, which are used for both work and personal driving. "

While the new Colorado was developed within GM’s global product development organization, engineers took careful steps to ensure it would meet local market needs. Roberto Rempel, GM’s global vehicle chief engineer, lived in Thailand for several months during the truck’s development, immersing himself in the market and observing how the Thai people use their trucks and the road conditions they experience.

"Pickups are instrumental in the vibrant Thai economy and owners take great pride in their trucks, which are used for both work and personal driving,” he said. “These customers ask a lot of their trucks, so the powertrains and chassis must be very robust to earn their trust – and that’s exactly what we’ve delivered."

Chevrolet Colorado Pick-Up price will be released on a later date.

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