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 Renault's rapidly-growing Dacia brand will be available to british customers at the end of 2012. Dacia has become a global automotive phenomenon, selling over 1.25m units in the last 5 years. Dacia offers a 6-model range, appealing to a wide range of customers. Within months of launch, Dacia already taken many markets by storm, so, the arrival of the new value brand in UK without doubt will touch the market in a positive way. The new model, Duster, will sell for 11.900 euros in 4x2 guise.
See Dacia Duster pictures at 2010 Geneva Motor Show. Click here !
Originally intended largely for emerging markets, the first completely new Dacia model was the first 5,000 euro car, the Logan saloon. However, following an unpredecented clamour for its release in Western Europe too, the four-door model and its subsequent siblings have gone on to become arguably the biggest motor industry success story of the last decade.
In fact, 2009 was Dacia's fifth consecutive year of double-digit growth, having more than tripled sales from 100,000 to 311,874 over the last five years alone. In Europe particularly, even against a gloomy automotive industry backdrop, Dacia posted an impressive 91 per cent sales increase in 2009. Canny French and German buyers topped the list of export markets, snapping up more than 150,000 versions of the Dacia range alone (Sandero hatchback and Logan family: saloon, MCV - seven-seat estate, pick-up and van) just last year, making the Romanian marque a top-ten brand in France in the process.
With right-hand drive production of Duster now confirmed for 2012, plans have been confirmed to make the UK the final piece of the key European vehicle market jigsaw.
Commenting on the news of Dacia's impending arrival on British shores, Renault UK's Managing Director, Roland Bouchara, said, "We've been watching Dacia's remarkable success closely over the last few years, so naturally I'm thrilled that we'll soon be able to start showing the British public what all the fuss has been about across the water. With value-for-money, downsizing, fuel economy and emissions all becoming increasingly important, we want to show that Dacia can appeal to the head, the heart and the wallet."
Offering a great package of proven technology, impressive reliability and an unrivalled blend of space and equipment for the price, the countdown to one of the UK's most exciting automotive brand launches begins today
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