Fiat 500 by Gucci

Written by Leonte Cristian.

Fiat and Gucci team up and created the best combination of craftsmanship and style. Fiat 500 by Gucci was launched on the opening day of "Milan Fashion Week" and it will be presented also at the 2011 Geneva Motor Show. Customized by Gucci's Creative Director, Frida Giannini, the Gucci Fiat 500 comes in black and white colours and glossy-pearl glass paint. From press release : "These two distinct colors complement one another: black, with detailing in shiny chrome paired with interiors that contrast sharp black and white, for a contemporary and racy attitude. White, with satin chrome detailing and ivory and black interiors for a softer, sophisticated look."

Fiat 500 by Gucci runs on R16 195/45 rims and it is powered by a 1.4 L engine generating 100 HP. The stylish interior features chic embidery, exclusive materials, glossy and satin chromes, the velvety varnish on the “radioboard,” the two-toned seats in Frau leather with the Guccissima print.

This marketing campaign of the Fiat 500 by Gucci is developed by Lapo Elkann and his agency. Lapo Elkann :
"I am honored that I was able to connect Fiat and Gucci, especially in such an important anniversary year for Italy. Being Italian, it makes me proud to have contributed to this 500 by Gucci, which brings together the spirit of two brands that so perfectly symbolize our country’s savoir faire in the world. It has indeed been very gratifying to work again on the car I love most with Fiat’s Centro Stile and with Frida Giannini."

The price tag of the Fiat 500 by Gucci will start from 17.000 euros (all inclusive) and the car can be ordered from 1st of April to 30th of June. A pre-order can be made online at 500ByGucci.com. Till the end of the year, the model will be available worldwide.

To complete the customization, Gucci added travel accessories, small leather goods, drivers, tracksuits, bombers, driver gloves, sunglasses and a watch. The watch is available to order from selected Gucci stores or at gucci.com from April.

Frida Giannini, Gucci Creative Director :

"In the 50s the Fiat 500 created a style revolution when it first hit the road. It quickly become the must-have car of its time. Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in this Gucci’s 90th anniversary year."

Fiat 500 by Gucci :

Fiat 500 by Gucci anaglyph 3D :

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