Volvo Concept Universe at 2011 Shanghai

Written by Leonte Cristian.

Volvo Concept Universe is based on the classic Volvo models; the bonnet design is inspired from the late 50's PV range and the grille is a slightly mod of the Volvo P1800 from the 60's. Stefan Jacoby, President and CEO of Volvo Car Corporation : "The Concept Universe offers the world a sneak preview of what people can expect from our next top-of-the-line sedan."

The interior of the Concept Universe is a comfortable, cultivated environment that is also user-focused and refreshingly uncomplicated. It is driver-orientated in the front and comfortably relaxed in the rear. The in-command driver environment has intuitive controls and a touch-screen that approaches the hand when the driver reaches towards it – with everything operated from a seat that is inspired by ultra-comfortable chairs.

Passengers in the rear seat are embraced by pure comfort. The interior moulds into the rear seat and becomes part of the seating environment. The dynamic feel and the dark colour scheme of the front seats fades seamlessly towards the rear until it fully transforms into a light rear seat haven of calmness.

Concept Universe is full of classic forms, materials and textures, used with a twist to create a special contemporary luxury experience.

“The Concept Universe is exceptionally refined, yet with all the simplistic assets that make Volvo champions of the uncomplicated. There is a growing appreciation for this ingenious blend of design and technology among modern luxury car buyers. This trend paves the way for our success. We are convinced that our special brand of luxury has a great future,” Peter Horbury concludes.

“Our aim is to be the brand that best understands what buyers of modern luxury cars want. We are eager to hear what the most demanding Chinese customers think of this luxurious concept. Later, we will show the design in Europe and the United States in order to bring it into the global context that we are aiming for with all our car models,” says Stefan Jacoby, President and CEO of Volvo Car Corporation.

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